Hello, my name is José Antonio Jiménez, Malaga-based graphic designer focused on brand development, editorial and typography, I graduated in Graphic Design at the San Telmo Art School in Malaga. After completing my final degree project, based on the creation of a complete typeface family for use in newspapers and the press in general called Noemí Slab and finishing my studies, I did the internship at bRIDA tutored by Lucas López and Eduardo Cholvis, collaborating on projects such as Aguas de Torremolinos, Lumon, Moleá, Verbo or Provincial Nursery. The passage through the study showed me the essential processes for the planning, development and implementation of branding projects.