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Senlot Serif

by insigne
Individual Styles from $29.00 USD
Complete family of 54 fonts: $220.00 USD
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Senlot Serif Font Family was designed by Jeremy Dooley and published by insigne. Senlot Serif contains 54 styles and family package options.

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Senlot Serif Complete Family

 54 fonts

Best Value!

Per Style:

$4.07 USD

Pack of 54 styles:

$220.00 USD

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About Senlot Serif Font Family

Senlot Serif is a follow-up to the technical yet elegant

sans serif Senlot

. In this serif edition, the original’s calligraphic tension shines through, with a moderate amount of contrast. Moreover, you can use Senlot Serif to set large amounts of text or for titling. It has a special calligraphic tension, and lends itself to luxury and design work of high quality. There’s a full set of small capitals and titling capitals and a real italic. Including thin to heavy, there are nine weights and three widths. Also included are a full set of OpenType features, super and subscript, old style numbers, and expanded Latin with support for more than 72 languages. For your next luxury campaign, the new rich text is Senlot Serif.

Designers: Jeremy Dooley

Publisher: insigne

Foundry: insigne

Design Owner: insigne

MyFonts debut: Dec 3, 2019

Senlot Serif

About insigne

“Type is very much like music,” says Jeremy Dooley. “It is linear, and the notes or phrases have to fit the theme or song.” Jeremy, owner of the one-man foundry, insigne, is a self-taught type designer and a true self-made success story. His label is home to over a hundred font families, many of which have seen great success. Aviano has made our Best of the Year list not just once, but twice and has been featured in Hollywood blockbusters. You may have noticed various iterations of Aviano in Wall Street, Harry Potter, and Thor, and it was used for the branding of Robin Hood. Jeremy considers type to be the foundation of advanced visual communication. One form of communication that the Chattanooga-based designer is drawn to is branding. In 2011, Jeremy, took on the enormous project of coming up with a typeface that would communicate the tone and feeling of his hometown; a font that would effectively brand the city. In 2013, the result, Chatype, was named the official typeface of Chattanooga TN. “Every city needs a brand,” he says, “as every city needs to highlight its own distinctive offerings.” Like many designers, his creations are often the result of his interests. “I especially like seeing my typefaces in movies, on luxury packaging, and for technology companies,” he says. “These are interests of mine, and I often design fonts with those specific applications in mind. It’s very interesting to me that I frequently see fonts used in exactly the way I originally envisioned.” Since he began selling his first font on MyFonts in 2004, the man who will tell anyone who asks, “I’m not really from anywhere,” has continuously drawn inspiration from his many experiences gained from living all over the globe. Want more of Jeremy? The designer sat down with us for an in-depth interview in this issue of Creative Characters.

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