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Innova™

by Durotype
Individual Styles from $0.00 USD
Complete family of 32 fonts: $279.00 USD
Innova Font Family was designed by Ben Blom and published by Durotype. Innova contains 32 styles and family package options.

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About Innova Font Family


Innova. A new grotesque for the 21st century. More open. More squarish. More legible.

After the many grotesques which have been designed over the years, is it still possible to improve this genre? Innova is a new design — a contribution to the tradition of grotesque typefaces. It is an attempt to improve both this genre’s legibility and versatility.

Innova consists of two families: Innova and Innova Alt. The Innova family has rectangular dots. The Innova Alt family has round dots — making its personality a little friendlier.


Innova is well suited for both text and display use — for graphic design, corporate identity design, magazines, newspapers, books, reports, editorials, web, advertising, signage, etc.

Innova includes 16 uprights and 16 matching italics. It includes small caps, arbitrary fractions, and extensive language support. It includes nine numerical styles: lining and oldstyle figures (proportional and tabular), small cap figures, superiors, inferiors, numerators, and denominators.

Innova embodies the renewal needed for the traditional grotesques. It is a grotesque which is fit for the 21st century. In order to see whether you agree with this, please try the free Innova Alt Demi.


For more information about Innova, download the PDF Specimen Manual.

Designers: Ben Blom

Publisher: Durotype

Foundry: Durotype

Design Owner: Durotype

MyFonts debut: Jan 3, 2017

Innova™ is a trademark of Durotype.

About Durotype

Durotype is an innovative font foundry based in Best, The Netherlands. It has been founded by Ben Blom in 2010. All Durotype fonts are created out of passion for the design involved. They are crafted in a long process of creation and improvement, until the right fusion of the functional and esthetical has been achieved. With whatever passion they are created—Durotype fonts are, in the end, just high-quality tools with a bit of pizzazz. Most of them are rather universal tools: their design doesn’t determine any specific uses. Many of them are very versatile: they have many styles and many glyphs. Many of them are, given their design, crafted in a way to maximize their legibility. Durotype fonts are meant to be durable: in many years from now, they should be just as enjoyable and useful as they are today. Durotype fonts have been deployed successfully in many areas. In financial services, entertainment, and museums. In television, marketing, and corporate identities. In technology, sports, automotive, and real estate. In food, retail, B2B, and health. In e-books, apps, ATMs, and video phones. In web sites, catalogs, signage, and packaging. Et cetera. Durotype’s most successful fonts are Flexo, a squarish design (MyFonts Most Popular Fonts of 2012), and Aspira, a legible geometric family with a very big number of styles. Flexo in use: 1 2 3 4 5 6 7 8 9 10 11 12 13. Aspira in use: 1 2 3 4 5 6 7 8 9 10.

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