10four

The importance of Typography to a design project is crucial. It either makes or breaks the final piece. When Type is handled correctly the whole piece sings. If the application of letterforms is not given the attention it deserves, the project is compromised. Even if the audience can’t articulate why, they will instinctually know that something is not working the way it should. Often our design projects require “just the right” typeface. Even with thousands of typefaces on the market, sometimes a typeface that delivers the correct emotion to compliment the project is not available. So we create our own! Our love for letters has lead to the creation of many fonts; some for clients, some for our own use, and some that are commercially available (which we share with you here at MyFonts).