AF
Andrew Footit
This is the personal foundry of South African designer Andrew Footit Arkitype is now the foundry for Andrew Footit. You can find all the latest releases on the Arkitype foundry page.Arkitype is the studio and type foundry founded by Andrew Footit. Arkitype is a boutique design studio and type foundry dedicated to providing professional grade type design. As a traditional graphic designer largely focused in typography, I have gained a lot of insight into what designers are looking for in a high quality font. Keeping the designer in mind, I try create high quality fonts that are functional and attractive.I draw inspiration from anything from whether it be design, sport or travel. This offers me a particular direction or theme to focus on when creating a typeface. As a designer I then ask myself what am I looking for in this typeface and how would I like to use it, the end result is a typeface that is functional and has solid design thinking behind it.The name Arkitype is taken from an archetype which can be: a statement, pattern of behavior, or prototype (model) which other statements, patterns of behavior, and objects copy or emulate. This is my approach to what I create. Design that is beautiful in its context and does not follow examples but sets them.