Futura® Now Font Field Guide

Best Practices

Spacing has a huge influence on legibility and reading comfort. Use the optical sizes to help tune that right away: Try Text styles for 18 pt. and below and use Headline styles above 18 pt. In general, very light or very heavy weights are best saved for headlines. Start with light, regular, or medium for text weights.

The ligatures available in Futura Now are very obvious and can be distracting to the reader, so we have designated them to the optional Discretionary Ligatures feature. Use them carefully! There is also an alternate lowercase a, ampersand, and figure styles to spice it up

FAMILY

Futura Now has an extensive family designed with two optical sizes and two widths: Text and Headline, regular and Condensed. It ranges from thin to Xblack, in Latin, Greek, and Cyrillic scripts. Available in Variable formats.

Font Facts

• Futura is a pop-culture and science fiction favorite because of its use by NASA and the plaque on the moon, commemorating Apollo 11 in 1969.
• Along with the Helvetica typeface, Futura is one of the most popular typefaces ever, being used for nearly every industry around the world.

Roots

Futura and Modernism go hand in hand. Futura arrived in the late 1920s, at the height of the Bauhaus, and just one year before the publication of Jan Tschichold’s revolutionary Die Neue Typographie (The New Typography). It has remained popular for nearly a century

Futura Now is all 90 years of the Futura family and much, much more. Futura Now collects, organizes, and recasts the entire history of the Futura family—from 1927 to today. It’s the result of careful study, planning, and crafting, but it moves well beyond historical revival.

Legibility

Futura Now is better suited for text than many geometric sans serifs because of its proportions and optical adjustments. If the single-story a hinders text at small sizes, try the two-story a.

Download a pdf version of the Futura Now Font Field Guide and view Futura® Now.