#22 Eloquia by Typekiln
Q1: Where did the idea for the typeface come from? Did you set out to address a specific use or suite of the application? Was this a design you’d had in mind for a while?
Ans: Eloquia was envisioned, a few years ago, as a grotesque typeface family with clear geometric inspirations. The idea is that a balance of neutrality and modernism would enable the typeface to work in any application, be it in the spotlight or in the background, blending in. Eloquia is meant to be versatile. The two optical sizes of Display and Text make this possible.
Q2: What is the one or two most important things graphic communicators should know about the typeface, or how will the family of fonts help them create better design?
Ans: I think the most important thing about Eloquia is its versatility. It just works, right out of the box, in almost all the situations you can throw it at. The Display styles have a tighter spacing and fitted apertures, so that they are suitable for headings, whereas the Text styles have a larger x-height, more open spacing and wider apertures, making the design legible at small sizes.