#14 Axalp Grotesk by ROHH
Q1: What should graphic communicators look for when choosing a typeface family for a specific project? What kind of typeface designs are best for pairing with your typeface?
Ans: Graphic communicators should look for a typeface that matches and enhances the character of the message they would like to convey. Apart from the personality of the typeface and its stylistic relevance, other important factors are legibility, originality and beautiful execution of letterforms. Axalp Grotesk pairs best with modern and sharp serif typefaces such as Teramo, high contrast elegant didone serifs such as Eckhart, as well as narrow bold sans-serifs. The family features extra bold display styles that have a very strong identity, which can be beautifully paired with its book and normal weights.
Q2: What were your goals when designing the typeface? What is the one or two most important things graphic communicators should know about the typeface, or how will the family of fonts help them create better design?
Ans: My main goal when designing Axalp Grotesk was to create a universal type of family perfect for modern branding and suitable for a variety of media types, featuring a sharp contemporary feel and a distinct personality. This versatile family will give a great proportion, uniform colour and a modern clean look to paragraphs, as well as a powerful impact full of character to headlines. Axalp Grotesk features a two-axis variable font offering a great flexibility with weight and slant fine tuning as well as broad animation possibilities.