#8 Crake by Narrow Type
Q1: What should graphic communicators look for when choosing a typeface family for a specific project? What kind of typeface designs are best for pairing with your typeface?
Ans: When choosing a font, the designer should focus on what he wants to say with the design. Should the design be expressive and flashy? Or should it be more conservative and unobtrusive? The typeface is a very important part of the visual and needs to be well aligned with the other elements of the design. Crake is a display font that is great for headlines and larger text. For smaller texts, it is advisable to use a font that is designed for small sizes. Crake looks perfect in combination with geometric sans serif or old style/transitional serif.
Q2: What were your goals when designing the typeface? What is the one or two most important things graphic communicators should know about the typeface, or how will the family of fonts help them create better design?
Ans: When designing Crake, I tried to create a typeface that would be expressive but maintain simplicity and elegance. I tried to combine organic Art Nouveau-inspired elements with geometry and minimalism. Crake will give your design a strong and memorable expression. In addition, with several stylistic sets and many ligatures you can create new and unusual combinations. The Crake Family contains 5 weights from light to bold. The lighter weights are better suited for longer texts, while the bolder weights are best for shorter texts and headings. You can also combine lighter and bolder weights to achieve dynamic and contrast.