#05 Patron™ by Milieu Grotesque
Q1: Where did the idea for the typeface come from? Did you set out to address a specific use or suite of the application? Was this a design you’d had in mind for a while?
Ans: Patron is a sans serif influenced by two dissimilar type designers, Günther Gerhard Lange and Roger Excoffon. Patron unites their contradictory approaches to create an expressive, yet versatile grotesk. As a result, Patron is characterised by a generous x-height, flared stroke endings and an unconventional shift in balance, inspired by Excoffon and a rigorously precise modern interpretation, for which Lange was most famous for.
Q2: What should graphic communicators know about the typeface, or how will the family of fonts help them create better designs?
Ans: Patron is designed to play a vital and prominent role in any kind of environment / communication. Most importantly are they conceived to provide a distinct visual language that (hopefully) inspires it to use the fonts in a bold and innovative way. And finally, the meticulous and up-to-date execution, together with a large range of styles and weights allows a wide range of applications, from analog to digital, large to small etc.