#13 TT Firs Text by TypeType
Q1: Where did the idea for the typeface come from? Did you set out to address a specific use or suite of the application? Was this a design you’d had in mind for a while?
Ans: Only a few font families in our library are designed specifically as a text and headline pair. TT Firs Text is one of them: this is a pair for TT Firs Neue. The font’s graphic based on TT Firs Neue was made more neutral while still maintaining a minimalist Scandinavian aesthetic.
Designers often struggle with finding the right pair for a display font, so the core idea of TT Firs Text was to simplify this task. If you choose TT Firs Neue for your project, add TT Firs Text to type text blocks, and your design will look perfectly balanced.
Q2: What should graphic communicators know about the typeface, or how will the family of fonts help them create better designs?
Ans: TT Firs Text is a geometric sans serif. The font’s Scandinavian-style graphics are rather minimalist. While crafting it, I reworked all expressive elements, giving them a calmer and more traditional look. Due to more standardized text typing, the font remains legible and readable even if a small point size is chosen for typing the text block. TT Firs Text is highly versatile and can be implemented both independently and together with TT Firs Neue. Its application range knows no bounds: this font is a perfect match for branding, book typesetting, web, mobile apps, posters, and packaging design.