ITC Avant Garde Gothic® Perfect Font Pairings
FOUNDRY: International Typeface Corporation
DESIGNERS: Tom Carnase, Erich Gschwind, Christian Mengelt, Edward Benguiat, André Gürtler, & Herb Lubalin
CLASSIFICATION: Geometric Sans
ABOUT THE FAMILY:
ITC Avant Garde Gothic’s characters are based heavily on geometric shapes. There is no softening with humanistic undertones. Its lowercase x-height is tall and the characters are wide. Weights range from a delicate extra light to a commanding bold. Both regular and condensed proportions are available.
WHAT TO LOOK FOR:
- Typefaces that contrasts with, or serves as a counterpoint to Serif typeface designs with a wide range of weights.
- Slab or Clarendon typefaces with subtle to overt humanistic overtones.
- Old Style typeface designs like Eloquence™ or ITC Legacy Serif.
- Avoid sans serif fonts but, if you really want a sans, choose one, like ITC Goudy Sans® or Gill Sans® Nova, that is very different in design.
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Download a PDF version of the ITC Avant Garde Gothic® Perfect Pairings and view the ITC Avant Garde Gothic font family.
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