Ivan Angelic is: a graphic designer; a lettering artist; and also one half of a design studio named 'Hoffmann Angelic Design'. The other member of the studio is his wife, Andrea Hoffmann, who is also a graphic designer. They have been happily designing together since their college days.
During the years of designing graphics for clients, Ivan had also been studying under several well known lettering artists. Ivan's lettering skills have over the years provided professional lettering for: logos such as 'The Fairmont Hotel'; packaging product titles such as 'Meow Mix'; and for publishers such as 'Harlequin'. You can see Ivan's work on their Hoffmann Angelic Design website.
While working on graphic projects, it was often clear there were gaps in what was needed in the type-world and inventing various lettering or type style solutions became part of what the studio did on a regular basis for their graphic projects. Therefore, creating fonts, that other designers might also feel a need for, became a natural fit for Ivan. As actually, he had been designing lettering for clients all along - he just never took the time to hone them into 'font-form'.
Sashay Script is Ivan's first font and the process has made him realize he has a love for the detail work that font creation embodies. Other fonts are already on the drawing board.