British designer Jeremy Tankard began in 1996 with the idea of creating a completely ligature-based roman typeface, an original but complex task that took years to realize. Individually, Blue Island's letters can appear a bit dismembered, but when set together, they are clearly transformed into words which fall in waves down the page. Successfully balancing readability with intriguing decorative forms, Blue Island is especially effective for titling. As for its romantic name, Blue Island is the title of a poem, also by Tankard, which evokes notions of freedom, escape, intrigue, and the undulating beauty of the sea. Blue Island is a trademark of Adobe Systems Incorporated which may be registered in certain jurisdictions.