Alejandro Lo Celso is an information & type designer born in Córdoba, Argentina. He has acted as an art director at different graphic media and has collaborated with diverse publications. He holds a typeface design MA from the University of Reading (UK) and a post-diplôme from the Atelier National de Recherche Typographique , Nancy (FR). He is a passionate teacher, and has lectured on type design, typography, and letter history in diverse schools in Latin America & Europe. In 2001 he founded the first type foundry from Argentina, PampaType, whose work has been widely recognized for its quality and originality. After eight years in Mexico, PampaType relocated in Argentina in 2010. Find some of Alejandro’s writings at academia.edu.