Alex Khoroshok

Alex Khoroshok made his career as a Product Designer with experience in UX/UI for web and mobile, but a deep passion for good branding and typography brought him to Type Design. Something that he started in his spare time as a simple curiosity, very soon turned into an obsession and a very long journey into the font making world. “In my work, I always noticed that with some fonts it's easier to achieve a good looking design than with others. Subsequently, this gave rise to the idea of ​​creating my font collection, that allows other creatives to make something beautiful and unique without extra effort.” Always exploring new forms of visual communication, Alex Khoroshok pushes the boundaries of the impact that fonts can have on customers' perception of design.