Archetype Foundry

Archetype Foundry is a sister company of Archetype, a London-based design agency specialising in Arabic design, branding, localisation and strategy. The foundry was established by typographer and calligrapher Ruh Al-Alam alongside Art Director Naeem Mahmood. With a unique focus on Arabic and Latin typefaces, the Foundry aims to creative compelling, dynamic and long-lasting fonts that meet the needs of the fast and evolving Arabic/Middle Eastern creative industry.