Arkitype

Arkitype is the studio and type foundry founded by Andrew Footit. Arkitype is a boutique design studio and type foundry dedicated to providing professional grade type design. As a traditional graphic designer largely focused in typography, I have gained a lot of insight into what designers are looking for in a high quality font. Keeping the designer in mind, I try create high quality fonts that are functional and attractive. I draw inspiration from anything from whether it be design, sport or travel. This offers me a particular direction or theme to focus on when creating a typeface. As a designer I then ask myself what am I looking for in this typeface and how would I like to use it, the end result is a typeface that is functional and has solid design thinking behind it. The name Arkitype is taken from an archetype which can be: a statement, pattern of behavior, or prototype (model) which other statements, patterns of behavior, and objects copy or emulate. This is my approach to what I create. Design that is beautiful in its context and does not follow examples but sets them.