Asa Childress has studied Graphic Design since childhood, taken it to University level, and ever since has pursued the application of skills learned for new fields of creativity. His passion for videography, animation and graphics has led him to an interest in the significant role of typography in each field.

Over time, it has become clear to him that fonts can speak and each carries its own voice. This has led to an interest in crafting fonts which might add a unique voice to other artist's creative projects. Yet it wasn't long before he learned one of the most important lessons in font design; the significance of uniformity. It is now an aim to only create fonts which are both unique (not based on re-creating fonts in existence) and uniform (carrying the same precise characteristics from A to Z).