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Ashemore Softened

Ashemore Softened™

by insigne
Individual Styles from $32.00 USD
Complete family of 36 fonts: $300.00 USD
Ashemore Softened Font Family was designed by Jeremy Dooley and published by insigne. Ashemore Softened contains 36 styles and family package options.

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    About Ashemore Softened Font Family


    Following the success of the Ashemore family, it became clear that a rounded version of Ashemore would be a great addition to the product line that would allow designers even more design choices. Ashemore Softened’s rounder forms compliment the face well as the original font eschewed straight lines. The rounded terminators give the face a sense of friendliness that is unsurpassed. The distinct and flamboyant style of Art Nouveau and the Arts and Crafts style remain, but the blunted terminators give the face a more technological and contemporary look and feel. The Ashemore Softened family has a full range of six weights from thin to black and includes condensed and extended options for a total of 36 fonts. The typeface also includes some unique OpenType alternates that make the superfamily even more versatile. Ashemore Softened is equipped for complex professional typography, including alternates, small caps and many alternate characters. The face also has a number of numeral sets, including tabular figures, fractions, old-style, lining figures and superiors and inferiors. OpenType-capable applications such as Quark or the Adobe Suite can take full advantage of automatic ligatures and alternates. You can find these features demonstrated in the .pdf brochure. Ashemore Softened also includes the glyphs to support a wide range of languages, including Central, Eastern and Western European languages. In all, Ashemore Softened supports over 40 languages that use the extended Latin script, making the new addition a great choice for multi-lingual publications and packaging. The original Ashemore was designed by Jeremy Dooley with production assistance from Lucas Azevedo and Marcelo Magalhaes. Kerning assistance from iKern.

    Designers: Jeremy Dooley

    Publisher: insigne

    Foundry: insigne

    Design Owner: insigne

    MyFonts debut: Oct 15, 2012

    Ashemore Softened™ is a trademark of insigne.

    About insigne

    “Type is very much like music,” says Jeremy Dooley. “It is linear, and the notes or phrases have to fit the theme or song.” Jeremy, owner of the one-man foundry, insigne, is a self-taught type designer and a true self-made success story. His label is home to over a hundred font families, many of which have seen great success. Aviano has made our Best of the Year list ...

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