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Aviano Sans™

by insigne
Individual Styles from $24.99 USD
Complete family of 5 fonts: $69.99 USD
Aviano Sans Font Family was designed by Jeremy Dooley and published by insigne. Aviano Sans contains 5 styles and family package options.

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About Aviano Sans Font Family


insigne returns to Aviano’s classically inspired forms with this sans serif variant. Wide and geometric, Aviano Sans is perfect for any job that calls for a chic and dignified sans serif as seen in this demonstration video. Aviano Sans has consistently topped insigne’s best-seller chart for more than seven years, earning its stripes as an expressive and versatile typeface that belongs in any designer’s tool chest. Aviano Sans' five weights of Regular, Thin, Light, Bold, and Black include 42 Art Deco-inspired alternate characters that can turn you and your project into a force to be reckoned with. The typeface family also includes 40 unique ligatures that add a bit of swagger to this serious sans. insigne released the first Aviano in early 2007. Its beautifully drawn extended letterforms were a hit with designers, and Aviano quickly became one of insigne’s most popular offerings. The simplified variant of Aviano Sans followed soon after, paring down the structure around the core concept. The Aviano series continues to develop further today with new variants on this classic form. Be sure to check out the rest of the Aviano series, including Aviano, Aviano Serif, Aviano Flare, and Aviano Contrast.

Designers: Jeremy Dooley

Publisher: insigne

Foundry: insigne

Design Owner: insigne

MyFonts debut: Jun 5, 2007

Aviano Sans™ is a trademark of insigne.

About insigne

“Type is very much like music,” says Jeremy Dooley. “It is linear, and the notes or phrases have to fit the theme or song.” Jeremy, owner of the one-man foundry, insigne, is a self-taught type designer and a true self-made success story. His label is home to over a hundred font families, many of which have seen great success. Aviano has made our Best of the Year list not just once, but twice and has been featured in Hollywood blockbusters. You may have noticed various iterations of Aviano in Wall Street, Harry Potter, and Thor, and it was used for the branding of Robin Hood. Jeremy considers type to be the foundation of advanced visual communication. One form of communication that the Chattanooga-based designer is drawn to is branding. In 2011, Jeremy, took on the enormous project of coming up with a typeface that would communicate the tone and feeling of his hometown; a font that would effectively brand the city. In 2013, the result, Chatype, was named the official typeface of Chattanooga TN. “Every city needs a brand,” he says, “as every city needs to highlight its own distinctive offerings.” Like many designers, his creations are often the result of his interests. “I especially like seeing my typefaces in movies, on luxury packaging, and for technology companies,” he says. “These are interests of mine, and I often design fonts with those specific applications in mind. It’s very interesting to me that I frequently see fonts used in exactly the way I originally envisioned.” Since he began selling his first font on MyFonts in 2004, the man who will tell anyone who asks, “I’m not really from anywhere,” has continuously drawn inspiration from his many experiences gained from living all over the globe. Want more of Jeremy? The designer sat down with us for an in-depth interview in this issue of Creative Characters.

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