Skip to content
Individual Styles from $50.00 USD
Complete family of 10 fonts: $300.00 USD
Demo Font Family was designed by Aarya Purohit and published by Indian Type Foundry. Demo contains 10 styles and family package options.

More about this family
FREE 30-DAY TRIAL of Monotype Fonts to get over 150,000 fonts from more than 1,400 type foundries. Start free trial
Start free trial

About Demo Font Family


Demo is a flat-sided, technoid-style sans serif family. It has ten fonts on offer; that’s five different weights, each with a companion italic. The italics are really obliques, differentiating themselves from texts set with the upright fonts by their slant. However, rather than calling the italic fonts ‘slanted’ versions of Demo’s upright fonts, we should rather say that Demo’s upright fonts are ‘straightened-up italics’. Much of the letter construction in the Demo typeface is actually italic, meaning that it is inspired by handwriting. And this despite its being a sans serif with an almost futuristic appearance. The ‘a’ and ‘g’ in Demo are both single-storey, but the combination of curves and corners in these two letters is right out of a 16th-century Italian chancery. The other notable feature of Demo is the strong mono-linearity present in all ten of the fonts. Demo’s letters do not include any visible stroke contrast: Demo’s lowercase has a very tall x-height, and the capital letters are compact (the lowercase’s ascender strokes rise above the caps somewhat). Demo does not need to be restricted to use in display sizes only; its lighter weights may be used to set shorter passages of body copy, too. Demo was designed by Aarya Purohit and the Indian Type Foundry (ITF).

Designers: Aarya Purohit

Publisher: Indian Type Foundry

Foundry: Indian Type Foundry

Design Owner: Indian Type Foundry

MyFonts debut: May 12, 2018

Demo

About Indian Type Foundry

Founded in 2009, the Indian Type Foundry (ITF) designs and distributes fine-quality, multilingual fonts for both the Indian and global market. ITF specialises in creating and developing both custom and retail fonts. ITF has designed and licensed fonts to some of the world’s most iconic brands including Apple, Google, Samsung, Sony, Amazon and Hyundai to name just a few. Its retail library offers fonts for text and display use, in visual styles ranging from traditional to experimental. ITF currently offers over 200 retail font families across 20 writing systems. ITF’s Kohinoor font family is on permanent display at London’s Design Museum as part of the “Designer Maker User” exhibition, which recognises this work as a historic milestone in the field of graphic design.

Read more

Read less