Favora is a typeface for how things move forward, how society makes progress, and how hope becomes action. The two-weight display typeface channels the spirit of transformative moments. Named for a bold vision of the future, it strikes a powerful balance between commercial authority and utopian aspirations.
The type’s thicker weight is inspired by commercial and protest signage, large scale imprint posters, public announcement style. It’s thinner counterpart brings up sophisticated building signage, architectural engravings / metal, fancy invitations, advertising—committing to possible utopias.
In both cases the type is imbued with hope and optimism, they’re a little dusty and feel a bit bright eyed in possibility. There’s promise of progress in work and society. There’s trust in a better outcome.
Our visual samples dare to dream of a world in which climate action is widespread, and technologies that decarbonize are the norm in every home and public space. As the creative studio behind the typeface, we wanted to bring this typeface for hope into climate space. We built joyful, colorful samples around ads for homewares like heat pumps and induction stovetops, as well as campaigns encouraging climate-rational behavior. As climate forces us to face the universal crisis of our time, Favora gives us a typeface to express a new hope for progress.
It’s perfect for optimistic identities, expressive packaging, and genuine, effortless messaging—as well as posters, billboards, apparel and digital displays that are instantly recognizable.
Favora was designed by Alexander Wright with Michu Benaim Steiner at In-House Int’l foundry, and developed by Rodrigo Fuenzalida at FragType. In-House International is a creative agency delivering branding breakthroughs for game changers.
In-House foundry offers bold, fearless, and expressive, display typefaces that tell a story. Its previous releases have been featured on Design Milk, DesignBoom, Slanted, PAGE. They’ve also been used to create standout work by designers around the world, and even won some awards.
