FlehaType

In contrast to most of the letterforms which are either ‘written’ or ‘drawn’ the main ingredient of our products is the surface – “Fleha” (a distorted german/slovenian word for a surface). To some extend this approach looks up to printing roots when the early punchcutters were making the first metal type. This surface-centred process has some unique challenges no matter which method is used. Done either by scissors, a knife, linocut or any other process we always create lettershapes or artworks in physical forms. We try to keep a unique flavour of a certain technique and make sure it’s expressiveness is not lost during the process of digitisation.Whether creating a layered cut-out series of letterforms, a derivative of woodtype printing or a bizarre interpretation of script typeface we always try to create interesting products that designers would use in an unexpected way.