As a graphic- and type designer and service partner in the field of communication design, Florian Kriegner designs the every day life of brands, companies and projects since 2003. He's planning, concepting and creating crossmedia design processes and developing individual solutions in design and the functionality of visual brand-appearances. After experiences in employment and the degree as a media specialist (Linz, 2003 - 2008), the studies at the School of Graphic Design Alsterdamm, Hamburg (2008 - 2011) and the self employed art direction work since 2011 he found his vocation in the field of Corporate- and Editorial-Design and started the work for his Type Project while his studies in Hamburg out of an intense interest in typography, one of the key elements of graphic design. He developed the Font Families presented on www.alphabeet.at.