Geoff Halpin has been a graphic designer and creative director in London for 40 years, working on music album covers, advertising campaigns, corporate identity and brand packaging. Has worked on album covers for The New York Dolls, Elton John, Paul McCartney and Mike Rutherford. Was creative Director of Identica London for 10 years during which time he created the current Universal Studios identity and the Johnnie Walker whisky brand mark. Has been elected to judge several design awards including D&AD, Design Week and European Design and is a Fellow of The Royal Sociaty of Arts Has lectured at many leading British Art Colleges. Creating logos and bespoke letterforms has always been a major part of his work, he has created corporate fonts for Universal Studios, Chivas Regal Whisky and McDonalds. Now working as an independent designer he intends to use his experience and passion for type to create new commercially available fonts.