A natural-born visual storyteller with an early knack for art and design, Northern California-native James van Kriedt embarked on the path to Bootjack more than a decade ago, soon after the birth of his son. His education straddles design training and real world experience. Bootjack continues to evolve, delivering meaning-making visual design and marketable brands to design-driven clientele. When not immersed in the creative process or collaborating with clients, James is on single track, slopes, or hiking trails with family and friends or finding enjoyment in the wide world of cinema.