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Lagom

Lagom

by Fenotype
Individual Styles from $0.00 USD
Complete family of 16 fonts: $99.00 USD
Lagom Font Family was designed by Emil Karl Bertell, Erik Jarl Bertell, Teo Tuominen and published by Fenotype. Lagom contains 16 styles and family package options.

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About Lagom Font Family


Do you find some of the contemporary fonts just a tad too cool, restrained – even arrogant in their appearance?

Here’s something to charm your worried clients with – Lagom, a polite and diplomatic type family.

Use Lagom and you’ll be able to reach just that fine line between sophistication and mundane.

The font family works really well with FMCG (fast moving consumergoods) products, restaurant identities and menus or way finding systems – you could even try it on a mobile app for that more human, ease-of-approach feel.

Perfectly adept for contemporary needs, Lagom fonts come with smart Open Type features and the family is kept just the right sized – not too vast, not too compact.

Make your designer life easier with Lagom!



Designers: Emil Karl Bertell, Erik Jarl Bertell, Teo Tuominen

Publisher: Fenotype

Foundry: Fenotype

Design Owner: Fenotype

MyFonts debut: Sep 2, 2021

Lagom

About Fenotype

Emil Bertell has done it all. Having published his first font files at 16, he was considered to be an international free-font hero while still in his teens. He went on to attend design college, drop out, and become a well-known graphic designer and illustrator. Now one of the most successful type designers from the Nordic countries on MyFonts, the Finland-based designer said in his Creative Characters interview that he’s “had an obsession with visual culture from the beginning.” Before turning his attention to type design full-time, Emil had a very successful career as an award-winning illustrator. “Illustration became my main livelihood,” he said. “I drew painstaking pencil illustrations for magazines, advertising, stamps, etc. I often designed my own fonts for festivals and hand-drew the lettering posters; I also did a few pencil illustrations based on lettershapes, and that got out of hand, so I had to do a lot more of them.” In 2012 he finally made the switch and committed all of his time to type design. Emil first saw success with his Billboard typeface. “It became my first Rising Star on MyFonts and made me realize that I could actually make a living by designing fonts,” he said. “I realized that there’s actually a market out there that I could become a part of.” Throughout the rest of that year he began to see even more success. It began in January, when his font, Mishka, was featured in our Most Popular Fonts of 2011 list. He went on to find a way to bookend the year and was listed among the Most Popular Fonts of 2012 with his Mercury Script design. Since then, his foundry’s success has continued on with best sellers like Voyage and The Carpenter. Fans of the foundry have a lot to look forward to in the near future. Emil will continue to produce beautiful scripts (some coming soon to MyFonts!) and has plans to expand his business.

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