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Landmark

Landmark™

by Hoefler & Co.
Licenses from $104.00 USD
Complete family of 4 fonts: $104.00 USD
Landmark Font Poster 1 Landmark Font Poster 2 Landmark Font Poster 3 Landmark Font Poster 4 Landmark Font Poster 5 Landmark Font Poster 6 Landmark Font Poster 7 Landmark Font Poster 8 Landmark Font Poster 9 Landmark Font Poster 10
Landmark Font Family was designed by Jonathan Hoefler and Tobias Frere-Jones and published by Hoefler & Co.. Landmark contains 4 styles and family package options.

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Landmark Complete Family Pack

 4 fonts

Best Value!

  • Landmark Regular Landmark Regular

  • Landmark Inline Landmark Inline

  • Landmark Shadow Landmark Shadow

  • Landmark Dimensional Landmark Dimensional

Per Style:

$26.00 USD

Pack of 4 styles:

$104.00 USD

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About Landmark Font Family

The signature alphabet of one of New York’s most significant buildings becomes a family of clear and colorful display fonts.

The Landmark typeface was designed by Jonathan Hoefler and Tobias Frere-Jones in 1999. A commission from Pentagram, Landmark was created as the signature typeface of Lever House, Gordon Bunshaft’s watershed skyscraper at 390 Park Avenue. Building on the eight extant letterforms that once appeared on the building’s original facade, Landmark expands to a repertoire of hundreds of characters, across four different styles that evoke the play of light, shadow, and perspective on architectural lettering.

From the desk of the designer:

For those who understand outdoor lettering as a form of public service, no landmark seems more deserving of its own typeface than Lever House. Designed by Gordon Bunshaft and completed in 1952, Lever House is celebrated for its emphasis on both technological innovation and urban values: it pioneered glass curtain wall construction, the technique that came to define the modern skyscraper, and it used its site to favor aesthetic and social considerations over the raw potential for profit. There could hardly be a project more sympathetic with H&Co’s own values, making the opportunity to design a typeface for Lever House an irresistible commission.

Pentagram’s Michael Bierut developed an identity system for Lever House as part of the building’s 1999 renovation. Instead of selecting a typeface from the world of print, whose origins would have made it a poor match for the mechanical needs and cultural considerations of public lettering, Bierut commissioned a new alphabet from H&Co inspired by letters found on the building itself. The words “LEVER HOUSE” on the Park Avenue window had a spare and manifest geometry which was shared by the inscription on the building’s cornerstone, together shaping the direction of the Landmark typeface. Of vital importance was that the typeface succeed in all capitals, in keeping with the architectural aesthetic, and that it satisfy a range of applications and materials, from large-scale steel signs to ADA-compliant elevator panels cast in resin.

In preparation for the font’s release, we revisited the original Landmark typeface with additional variations in mind. Thinking about the material qualities of architectural lettering, and how it responds to changes in light and perspective, prompted three new designs: a keen Inline, a contemplative Shadow, and a dazzling Dimensional.

Designers: Jonathan Hoefler and Tobias Frere-Jones

Publisher: Hoefler & Co.

Foundry: Hoefler & Co.

Design Owner: Hoefler & Co.

MyFonts debut: null

Landmark™ is a trademark of The Hoefler Type Foundry, Inc.

About Hoefler & Co.

Famous for designing long-lived typefaces marked by high performance and high style, Hoefler&Co creates the fonts that give voice to the world’s foremost institutions, publications, causes, and brands. With a library of 1,500 fonts designed for print, web, office, and mobile fonts, Hoefler&Co is everywhere. Their typefaces shaped the presidential campaigns of Barack Obama and Joe Biden; they’re on the cornerstone of One World Trade Center and on every iPhone ever made. They serve brands from Delta Air Lines to Tiffany & Co., publications from Harper’s Bazaar to The New York Times, institutions such as the Guggenheim Museum, The Public Theater, and New York University, and non-profit organizations including the Natural Resources Defense Council, the Southern Poverty Law Center, and The Peconic Land Trust. The Premium foundry page can be viewed Here.

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