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Lux™

by URW Type Foundry
Individual Styles from $35.99 USD
Lux Font Family was designed by Michael Herold and published by URW Type Foundry. Lux contains 1 styles.

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About Lux Font Family


Many times, when a new creative process is starting, it is triggered by an everyday action or item. In this case, the looks of a lady’s watch inspired Michael Herold to create his new typeface LUX. The sight of the chronograph sparked associations of the 1950s in Mr. Herold: While this decade was predominantly dominated by brush and feather scripts, there was also a bloom of strict and modern architecture. This special mix of strength and retro style is exactly what Michael Herold is trying to capture in his LUX. The result is a typeface which is perfectly suitable for use on book covers, posters and claims – thanks to its striking impression. The name LUX, Latin for light, is inspired by the high bright-dark contrast within the individual characters. Oft sind es alltägliche Gegenstände, die das Bestreben eines neuen kreativen Prozesses auslösen. So entspringt auch die Inspiration zur Erschaffung der LUX von Michael Herold dem Anblick einer Damenuhr. Der Chronograph löste bei Herrn Herold Assoziationen zu den 1950er Jahren aus: Während diese Zeit hauptsächlich von Schreibschriften aus Federn und Pinseln beherrscht wurde, nahm auch die streng und modern anmutende Architektur starken Einfluss auf die Epoche. Diese Mischung aus Strenge und 50er Jahre Retro-Stil soll in der LUX zum Ausdruck kommen. Das Ergebnis ist eine Schrift, die sich mit ihrer plakativen Wirkung perfekt für Buchumschläge, Poster und Claims eignet. Namensgebend war der starke hell-dunkel Kontrast innerhalb der Schrift – festgehalten in dem lateinischen Wort für Licht.

Designers: Michael Herold

Publisher: URW Type Foundry

Foundry: URW Type Foundry

Design Owner: FontForum

MyFonts debut: Aug 6, 2018

Lux™ is a trademark of URW++.

About URW Type Foundry

URW Type Foundry GmbH is a German company with a long and rich history in type design and engineering. As the direct successor of digital type pioneer URW GmbH, it continues to design and develop first class typefaces and custom projects. URW Type Foundry GmbH is renowned for a comprehensive library, a specialization in global font technology, and its overall role in type development.

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