Born 1945 in Solothurn, Switzerland. After completion of his apprenticeship as a graphic designer, Rudin worked primarily in the field of logo design and illustration in Switzerland, France and Italy. During further work experience in Lebanon and Syria, he designed illustrative posters, thereby increasing his familiarity with arabic calligraphy and ornament. Combined with unique applications of its geometric-decorative possibilities, his understanding of another writing system offers a fresh perspective on the western alphabet. Rudin is a retired teacher of the Berufsschule (vocational school for design) in Zürich.