Marco Innocenti was born in Florence, Italy, on January 1st, 1973, first born in Italy of the year.
After technical studies, he decided to leave a road far too soon taken (understanding how it’s impossible for a young boy af age 13 to know what he wants to become once grown up) and dedicate himself to the art of graphic design. With his associate Luca Parenti he gave birth to Kidstudio, a design factory in Florence. During the years, since 1997, the studio worked for many leading brands and cultural assets in Italy: among the historical clients almost every theater in Florence, festivals as such as the Estate Fiesolana and a handful of world famous artists like the Oscar™ winner Roberto Benigni and the Nobel Prize Dario Fo.
Nowadays a renowed teacher at the Masters in Graphic Design for IED Florence, Marco keeps working in Kidstudio, for clients as such as the Best of The Alps member Cortina d’Ampezzo, the biggest publishers in Italy, the towns of Florence and Pisa, and international clients based in Italy, Switzerland and USA.
Among his interests is the art of Writing. Marco Innocenti has published a novel and several text-based games, for which he won the International Indie Competition of Interactive Fiction IFComp in year 2011.