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Neue Rational Standard

Neue Rational Standard

by René Bieder
Individual Styles from $35.00 USD
Complete family of 18 fonts: $199.00 USD
Neue Rational Standard Font Family was designed by René Bieder and published by René Bieder. Neue Rational Standard contains 18 styles and family package options.

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About Neue Rational Standard Font Family


While the Neue Rational Standard family pays homage to its influential predecessors like Helvetica and Akzidenz, it proudly breaks free from the traditional modernist ideals of neutrality and functionalism. Rather than conforming to impersonal uniformity, it embodies the essence of a well-behaved mind, a trusted friend, and a steadfast long-term partner in design.

Neue Rational goes beyond mere aesthetics; it represents the perfect fusion of human thought and machine precision.This synergy results in a typeface that not only showcases impeccable craftsmanship but also radiates a distinct personality and character, breathing life and vitality into each letterform.

With its wide range of styles, spanning from Condensed to Normal, Mono and Semi Mono, Neue Rational is a versatile tool that strikes the delicate balance between artistic expression and systematic order, empowering designers to communicate with clarity, purpose, and a touch of individuality.

Designers: René Bieder

Publisher: René Bieder

Foundry: René Bieder

Design Owner: René Bieder

MyFonts debut: Oct 10, 2024

Neue Rational Standard

About René Bieder

René Bieder (*1982) is a trained Graphic designer and Art Director and self taught type designer. Before setting up his own studio as a type designer in 2013, he was employed in various small and large advertising agencies as an Art Director and Graphic Designer working for national and international clients. During his agency time he developed a deep interest in type design and started designing typefaces as a side project. His second commercial release has won the title "Myfonts Most popular typeface of the year 2012". Since then his typefaces were a constant on the Myfonts best seller lists. Today, you can find his work all around the world. From the Nemo Science Museum in Amsterdam to the University of Florida.The Premium foundry page can be viewed Here.

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