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Pershal

Pershal

by insigne
Individual Styles from $29.00 USD
Complete family of 54 fonts: $199.00 USD
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Pershal Font Family was designed by Jeremy Dooley and published by insigne. Pershal contains 54 styles and family package options.

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Pershal Complete Family

 54 fonts

Best Value!

Per Style:

$3.68 USD

Pack of 54 styles:

$199.00 USD

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About Pershal Font Family

Pershal is something of an oddball, and that's the point. Dynamic and fast, Pershal attracts interest. Its architecture evokes growth and progress. Inspired by the futuristic styles of the 1990s, Pershal started on an aircraft ride as a sketch on a napkin. I set the concept aside for almost a decade before I went back to play with the typeface.

Pershal is planned to complement applications in consumer finance, technology firms or biotechnology. As such, it has a complete set of both tabular and proportional figures.

For the lowercase, Pershal features a distinctive shape that emphasizes its x-height. Its horizontal movement is highlighted by some of its other features, such as its crossbars. To emphasize growth, acceleration and inventiveness, crossbars and other elements are cut at a dynamic angle. It's a sans serif without a lot of contrast.

Another unique feature of this typeface is the vast number of OpenType alternates. If you prefer a more conventional appearance to your sans, with stylistic alternates, you have that option. Altogether, there are more than seven separate sets of stylistic alternates and about 250 alternates for characters. This enables you to mix-and-match and create your own personal typeface. For branding, this makes it very useful.

For your next project that requires a dynamic and technological appearance, give Pershal a shot.

Designers: Jeremy Dooley

Publisher: insigne

Foundry: insigne

Design Owner: insigne

MyFonts debut: Jan 12, 2021

Pershal

About insigne

“Type is very much like music,” says Jeremy Dooley. “It is linear, and the notes or phrases have to fit the theme or song.” Jeremy, owner of the one-man foundry, insigne, is a self-taught type designer and a true self-made success story. His label is home to over a hundred font families, many of which have seen great success. Aviano has made our Best of the Year list not just once, but twice and has been featured in Hollywood blockbusters. You may have noticed various iterations of Aviano in Wall Street, Harry Potter, and Thor, and it was used for the branding of Robin Hood. Jeremy considers type to be the foundation of advanced visual communication. One form of communication that the Chattanooga-based designer is drawn to is branding. In 2011, Jeremy, took on the enormous project of coming up with a typeface that would communicate the tone and feeling of his hometown; a font that would effectively brand the city. In 2013, the result, Chatype, was named the official typeface of Chattanooga TN. “Every city needs a brand,” he says, “as every city needs to highlight its own distinctive offerings.” Like many designers, his creations are often the result of his interests. “I especially like seeing my typefaces in movies, on luxury packaging, and for technology companies,” he says. “These are interests of mine, and I often design fonts with those specific applications in mind. It’s very interesting to me that I frequently see fonts used in exactly the way I originally envisioned.” Since he began selling his first font on MyFonts in 2004, the man who will tell anyone who asks, “I’m not really from anywhere,” has continuously drawn inspiration from his many experiences gained from living all over the globe. Want more of Jeremy? The designer sat down with us for an in-depth interview in this issue of Creative Characters.

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