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Petala Pro

Petala Pro™

by Typefolio
Individual Styles from $39.00 USD
Complete family of 18 fonts: $259.00 USD
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Petala Pro Font Family was designed by Marconi Lima and published by Typefolio. Petala Pro contains 18 styles and family package options.

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Petala Pro Family

 18 fonts

Best Value!

Per Style:

$14.38 USD

Pack of 18 styles:

$259.00 USD

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About Petala Pro Font Family

Pétala Pro took its first steps almost ten years ago. Since then, the quest for perfection has forced several interruptions. It was necessary recalculate the route, tread other ways, discover new maps, and make easy curves. In the end, a new milestone on typeface design was reached. Pétala Pro combines readability with a gentle but strong personality. The smooth and balanced forms shares space with expressive ink traps. The 18 styles of the family – from Thin to Black – allow the flexibility needed to complex design briefs. When designing the different weights, rather than automated solutions, ​​subtle adjustments were made to value the optical qualities of each style. Such care makes all the difference under extreme conditions. The wide variety of alternates makes Pétala Pro even more versatile. All the styles come with a lot of advanced OpenType features such as stylistics sets, localized forms, contextual alternates, ligatures, small caps, numbers, fractions and more. Pétala Pro brings your message with efficiency and personality for a multi-language environment and in any medium or support, such as video, mobile and computers screens. Pétala Pro is the ideal choice for editorial, advertising, branding and corporate identity.

Designers: Marconi Lima

Publisher: Typefolio

Foundry: Typefolio

Design Owner: Typefolio

MyFonts debut: Sep 3, 2013

Petala Pro™ is a trademark of Typefolio.

About Typefolio

“As far as I can remember I always observed typographic forms with unusual interest,” Marconi Lima, founder of TypeFolio said in his Creative Characters interview. “I was intrigued by their design and their phonetic value. Because I loved books and developed the habit of reading from an early age, I realized that there was more to letters than just the words they spelled out.” Based in Brazil, Marconi began working as a designer in an advertising agency in the mid-1990’s. This job opened his eyes to the crucial role typography plays in communication, as well as the business side of the industry, and it prompted him to begin questioning how type families were made and by whom. “Discovering this parallel universe called typography was very exciting.” His work at the agency required Marconi to draw hundreds of ad layouts, packaging designs and logotypes by hand - offering the young designer insight into what goes into the art of type design. All of this sparked an interest in him to immerse himself in the international type community where he was able to build important relationships and find much-needed resources that would teach him the history and technology behind type. This all culminated in the 2007 release of his first family Adriane Text - which was featured as a Rising Star upon its debut and was later recognized by Tipos Latinos. “Since then,” he says, “my involvement in the type business, and with both the national and the international scene have grown considerably, and I continue to design typefaces. I love to deal with all these aspects on a day-to-day basis.” The release of Madre Script in 2014 marked his transition from life as an art director to that of the head of an independent foundry. “By fully dedicating myself to the foundry I could significantly strengthen its relationship with the design market. This resulted in commissions ranging from the creation of icons and logo refinement to, more recently, the customization of a typeface from the TypeFolio library.” “This is the most rewarding aspect of typeface design: seeing how other people use my fonts. Being an independent type designer grants me the freedom to shift between projects that meet specific demands, and more informal ones. Yet they always have their roots in my personal observations and ideas about typography and design.”

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