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Prachar

Prachar

by Indian Type Foundry
Individual Styles from $50.00 USD
Prachar Font Family was designed by published by Indian Type Foundry. Prachar contains 1 styles.

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About Prachar Font Family


The word ‘Prachar’ means publicity in Hindi. This informal-looking all-caps, slanted script face is exactly the kind of font you could use to create shop or grocery store signs that need to look hand-painted. Each letter in the font has visible stroke contrast and rough edges. Prachar was designed by Black Foundry in Paris/France, and includes a character set large enough to be able to set all European languages written with the Latin script. The typeface’s feeling is really quite dynamic; this is not due to its slant alone, but also to its letterforms’ underlying construction, which really looks like it could have come out of a sign painter’s brush. Although Prachar is an all-caps font, several of the ‘caps’ saved onto the font’s lowercase glyphs feature different forms of the letters than you’ll find on the uppercase keys. Not only do many of Prachar’s letters have rough edges, but they also look ‘roughed’ up. Especially in the ‘B’, ‘C’, ‘M’, and ‘Q’, part of the background will shine through the letterform (this is true both for print and in on-screen use). Prachar’s letters should be set as large as possible.

Designers:

Publisher: Indian Type Foundry

Foundry: Indian Type Foundry

Design Owner: Indian Type Foundry

MyFonts debut: Jan 26, 2019

Prachar

About Indian Type Foundry

Founded in 2009, the Indian Type Foundry (ITF) designs and distributes fine-quality, multilingual fonts for both the Indian and global market. ITF specialises in creating and developing both custom and retail fonts. ITF has designed and licensed fonts to some of the world’s most iconic brands including Apple, Google, Samsung, Sony, Amazon and Hyundai to name just a few. Its retail library offers fonts for text and display use, in visual styles ranging from traditional to experimental. ITF currently offers over 200 retail font families across 20 writing systems. ITF’s Kohinoor font family is on permanent display at London’s Design Museum as part of the “Designer Maker User” exhibition, which recognises this work as a historic milestone in the field of graphic design.

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