PushPrinciple

PushPrinciple is the type foundry and design practice of Josh Middleditch. He believes that typefaces can be more than a functional part of a design or identity. His purpose is to design typefaces that inject character into designs and visually translate a brand’s unique voice. He is always looking for ways to establish subtle but distinctive characteristics in letterforms and produce high-quality typefaces that remix, rediscover, and reimagine typographic styles.