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Individual Styles from $50.00 USD
Complete family of 8 fonts: $250.00 USD
Tara Font Family was designed by Tania Alvarez Zaldivar and published by Indian Type Foundry. Tara contains 8 styles and family package options.

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About Tara Font Family


Tara is a family of serif fonts designed for immersive reading. Its design considers a tall x-height, balanced with high contrast letter-forms and wedge-shaped serifs that propose an elegant character functional at reading sizes. The axis of stress running through the letters is almost vertical; however, Tara is inspired by oldstyle typefaces, characterized by their use of diagonal axes. The family includes four weights that range from Regular through Bold with matching italics. Many of Tara’s lowercase letters retain calligraphic traces in their details, such as the terminal on the upright lowercase ‘a’ and the ear of the ‘g’. The italics contain a few dozen swash alternates, for use in headlines, titles as well as logo designs. All of the fonts include small caps, 14 f-ligatures, and case-sensitive punctuation. The default numeral style is set at proportional oldstyle figures with tabular and lining figures available as OpenType alternates. A full-range of numerators and denominators for fraction-typesetting has been included for its compatibility with a widespread range of contents. With letter-forms quite comfortable to read, Tara’s language support covers an extended Latin character-set and is an excellent choice for editorial projects across print media. Tara was designed by Tania Alvarez Zaldivar, a type and graphic designer from Mexico, and a graduate of the Type & Media program at the Royal Academy of Arts (KABK) in The Hague.

Designers: Tania Alvarez Zaldivar

Publisher: Indian Type Foundry

Foundry: Indian Type Foundry

Design Owner: Indian Type Foundry

MyFonts debut: May 9, 2018

Tara

About Indian Type Foundry

Founded in 2009, the Indian Type Foundry (ITF) designs and distributes fine-quality, multilingual fonts for both the Indian and global market. ITF specialises in creating and developing both custom and retail fonts. ITF has designed and licensed fonts to some of the world’s most iconic brands including Apple, Google, Samsung, Sony, Amazon and Hyundai to name just a few. Its retail library offers fonts for text and display use, in visual styles ranging from traditional to experimental. ITF currently offers over 200 retail font families across 20 writing systems. ITF’s Kohinoor font family is on permanent display at London’s Design Museum as part of the “Designer Maker User” exhibition, which recognises this work as a historic milestone in the field of graphic design.

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