The German designer Thomas Leif created the font in 1997. Linotype Traffity™ is part of the Take Type Library, chosen from contestants of Linotype's International Digital Type Design Contests of 1994 and 1997. Linotype Traffity is a trademark of Heidelberger Druckmaschinen AG, which may be registered in certain jurisdictions, exclusively licensed through Linotype GmbH, a wholly owned subsidiary of Heidelberger Druckmaschinen AG.