Travis Price, a highly acclaimed Australian designer, typographer, and illustrator, has made an indelible mark on the creative world with his nostalgic approach to type and font design. With a passion for vintage aesthetics and an unwavering dedication to timeless craftsmanship, Price has become a leading figure in the field, celebrated for his ability to evoke the essence of bygone eras through his meticulously crafted letterforms.
Hailing from the historic city of Ballarat, Australia, Travis Price's creative journey began with a deep fascination for the design elements of the mid-20th century and 80’s skate graphics. Inspired by the bold, fun, loose typography of the 1950s and 1960s, Price immersed himself in the study of advertising and signage typefaces, paying meticulous attention to the details that defined the era. His relentless pursuit of authenticity led him to acquire a vast knowledge of advertising principles, enabling him to infuse his own work with an unparalleled sense of nostalgia and charm.
Driven by a desire to revive the golden age of typography, Price embarked on a mission to create fonts that encapsulate a nostalgic design sense while maintaining a contemporary relevance. Drawing on his expertise as an illustrator, he deftly translated his artistic vision onto the digital canvas, shaping each letterform with a deep respect for the history and heritage of typography.