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Varietta

Varietta

by Sudtipos
Individual Styles from $39.00 USD
Complete family of 109 fonts: $299.00 USD
Varietta Font Poster 1 Varietta Font Poster 2 Varietta Font Poster 3 Varietta Font Poster 4 Varietta Font Poster 5 Varietta Font Poster 6 Varietta Font Poster 7 Varietta Font Poster 8 Varietta Font Poster 9 Varietta Font Poster 10 Varietta Font Poster 11 Varietta Font Poster 12 Varietta Font Poster 13 Varietta Font Poster 14 Varietta Font Poster 15
Varietta Font Family was designed by Alejandro Paul and published by Sudtipos. Varietta contains 109 styles and family package options.

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Varietta Complete Family

 109 fonts

Best Value!

Per Style:

$2.74 USD

Pack of 109 styles:

$299.00 USD

Buying Choices
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Complete Set

 36 fonts

Per Style:

$6.36 USD

Pack of 36 styles:

$229.00 USD

Buying Choices
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Complete Expanded Set

 36 fonts

Per Style:

$6.36 USD

Pack of 36 styles:

$229.00 USD

Buying Choices
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Complete Condensed Set

 36 fonts

Per Style:

$6.36 USD

Pack of 36 styles:

$229.00 USD

Buying Choices
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About Varietta Font Family

Varietta is the result of my fascination with photographing the type designs of some marquees in Spanish markets. In them you can see many letter designs with reversed contrast and in different widths, probably based on the possibilities of photocomposition. At the same time I was working on the expansion of the Hastile typeface designed by Alessandro Butti for the Nebiolo foundry in Italy in the late 1930s, of which I had not seen any digitization.

As I am not a fan of perfect revivals, I thought it could be interesting to connect Spain and Italy in a single typeface. The first step was to expand Butti's design to 27 styles, ranging from thin condensed to black expanded. To look for the Spanish connection and its characteristic inverse contrast I took advantage of the current technology that allows variable typefaces with many axes. From this, three scenarios of horizontal contrast were incorporated (top, bottom and mixed) which allows infinite possibilities of use. The final result is a collection of 108 static typefaces or a single variable file.


Designers: Alejandro Paul

Publisher: Sudtipos

Foundry: Sudtipos

Design Owner: Sudtipos

MyFonts debut: Nov 16, 2022

Varietta

About Sudtipos

Sudtipos is a new collective Argentinian type foundry. New blood, new attitude. A joint venture of four professional designers with lots of expertise in different areas like branding, packaging design, corporate identity, television and new media. “The foundry, or collective as we prefer to designate it, started because of that — packaging, editorial or brand designers making fonts for real designers” Alejandro Paul, one of the company’s founders, said in his Creative Characters interview. Alejandro “Ale” Paul made a name for himself drawing and programming some of the most intricate script fonts ever digitized. “My experience in branding product packaging was a natural catalyst for me to be interested in scripts and seek like-minded people for the collective.” The collective’s bestselling scripts include Bowling Script, Horizontes Script and Hipster Script Pro, which was named one of MyFonts’ most popular fonts of 2012, and was recognized by both Typographica and Type Directors Club that same year. “Our aim is to always be graphic designers making typefaces for graphic designers,” Ale said. “We try not to lose that particular focus. We’re always thinking about how to make a graphic designer’s work easier when it comes to using the type element in his or her design.”

The Premium Foundry Page can be viewed Here.

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