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Maxima® Now Pro

by Elsner+Flake

Individual Styles from $59.00 USD

Complete family of 25 fonts: $798.00 USD

Maxima Now Pro Font Family was designed by Gert Wunderlich and published by Elsner+Flake. Maxima Now Pro contains 25 styles and family package options.

More about this family

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Aa Glyphs
Best Value
Family Packages
Individual Styles
Tech Specs
Licensing

Select style to display all glyphs:

Maxima Now Pro Expd Bold ▲

Maxima Now Pro Expd Bold

Maxima Now Pro Expd ExtraBold

Maxima Now Pro Expd Black

Maxima Now Pro UltraLight

Maxima Now Pro UltraLight Italic

Maxima Now Pro Light

Maxima Now Pro Light Italic

Maxima Now Pro Regular

Maxima Now Pro Italic

Maxima Now Pro Medium

Maxima Now Pro Medium Italic

Maxima Now Pro Bold

Maxima Now Pro Bold Italic

Maxima Now Pro ExtraBold

Maxima Now Pro ExtraBold Italic

Maxima Now Pro ExtraCond UltraLight

Maxima Now Pro ExtraCond Light

Maxima Now Pro ExtraCond Regular

Maxima Now Pro ExtraCond Medium

Maxima Now Pro ExtraCond Bold

Maxima Now Pro Cond UltraLight

Maxima Now Pro Cond Light

Maxima Now Pro Cond Regular

Maxima Now Pro Cond Medium

Maxima Now Pro Cond Bold

Maxima Now Pro Expd Bold - Glyph count:

This is a listing of all glyphs contained in the font, including OpenType variants that may only be accessible via OpenType-aware applications.

Each basic character (“A”) is followed by Unicode variants of the same character (Á, Ä…), then OpenType variants (small caps, alternates, ligatures…). This way you can see all the variations on a single character in one place.

Maxima Now Pro Complete Family

25 fonts

Best Value!

Per Style:

$31.92 USD

Pack of 25 styles:

$798.00 USD

Buying Choices

See 15 more See less

Maxima Now Pro UltLig,UltLigIta,Reg,RegIta,Bol,BolIta Set

6 fonts

Per Style:

$51.33 USD

Pack of 6 styles:

$308.00 USD

Buying Choices

Maxima Now Pro Lig,LigIta,Med,MedIta,XBol,XBolIta Set

6 fonts

Per Style:

$53.00 USD

Pack of 6 styles:

$318.00 USD

Buying Choices

Maxima Now Pro UltLigXCon,LigXCon,MedXCon,BolXCon Set

5 fonts

Per Style:

$55.00 USD

Pack of 5 styles:

$275.00 USD

Buying Choices

Maxima Now Pro UltLigCon,LigCon,MedCon,BolCon Set

5 fonts

Per Style:

$55.00 USD

Pack of 5 styles:

$275.00 USD

Buying Choices

Maxima Now Pro BolExp,XBolExp,BlaExp Set

3 fonts

Per Style:

$58.00 USD

Pack of 3 styles:

$174.00 USD

Buying Choices

Select style to display tech specs:

Licensing Options

You can use this font in any of the following places. Read the full EULA text for details about each license. If you have a usage in mind that's not covered by these licenses, contact us and we'll see what we can do.

Desktop: for use on a desktop workstation

For the most common uses, both personal and professional, for use in desktop applications with a font menu.

For example:

Install the font on your Mac OS X or Windows system
Use the font within desktop applications such as Microsoft Word, Mac Pages, Adobe InDesign, Adobe Photoshop, etc.
Create and print documents, as well as static images (.jpeg, .tiff, .png)

Desktop licenses are based on the number of users of the fonts. You can change the number of users by clicking the quantity dropdown option on Buying Choices or Cart pages.

Please be sure to review the listing foundry's Desktop license agreement as some restrictions may apply—such as use in logos/trademarks, geographic restrictions (number of locations), and products that will be sold.

Maxima Now Pro Desktop EULA

Webfonts: for your website

Webfonts allow you to embed the font into a webpage using the @font-face rule, so paragraphs and headings of text can be styled as the webfont. You will be serving the webfont kit for your own site and linking it in the CSS.

Webfonts can be used on a single domain. Agencies responsible for multiple websites, for example web design agencies or hosting providers, may not share a single webfont license across multiple websites.

If the font file itself won't be embedded in the website (for example, when the font is used in a static graphic image such as a logo) you should purchase a Desktop license instead.

Most foundries on MyFonts offer their webfonts with the Annual license model. Click here to Learn more.

Maxima Now Pro WebFont EULA

App: for embedding in mobile applications

Select this license type when you are developing an app for iOS, Android, or Windows Phone, and you will be embedding the font file in your mobile application's code.

Maxima Now Pro App EULA

Electronic Doc: for embedding in e-text products

You can use an Electronic Doc license to embed the font in an electronic publication such as an eBook, eMagazine, eNewspaper, or interactive PDF.

An Electronic Doc license is based on the number of publications in which the font is used. Each issue counts as a separate publication. Regional or format variations don't count as separate publications.

Updated versions of publications that are free to previous customers do not need a new license; otherwise, each new version that is released counts as a separate publication.

For font usage in graphic images shown as the ePub cover, consider a Desktop license instead as most allow for it.

Maxima Now Pro Electronic Doc EULA

Digital Ad/Email: for use in HTML5 ads

You can use this type of license to embed fonts into digital ads, such as ads built using HTML5.

We'll supply a kit containing webfonts that can be used within digital ads, such as banner ads. This kit may be shared with third parties who are working on your behalf to produce the ad creatives, however you are wholly responsible for it.

HTML5 ads use webfonts, so why purchase a Digital Ads license rather than a Webfont license?

There are a few reasons, such as the Digital Ads EULA having terms that enable usage in digital ads and on advertising networks.

Digital advertisements also have different usage patterns compared to websites. Most websites generally have consistent pageviews month-to-month whereas advertising impressions can vary wildly month-to-month. Prices reflect this, making it much less expensive to use a Digital Ad license.

If you know the number of impressions the campaign requires, that amount can be ordered before the campaign begins. For campaigns where number impressions is unknown until the end of the campaign, you can true up at the end of each calendar month.

Maxima Now Pro Digital Ad/Email EULA

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About Maxima Now Pro Font Family

The sans serif linear antiqua Maxima which was created in the beginning of the sixties by Prof. Gert Wunderlich for Typoart Dresden, was newly actualized in 2007 after more than 45 years. Many hands and heads were involved in the successful re-design of Maxima Now over a period of two years to assist the designers of the Elsner+Flake Design Studios in Hamburg, and the typeface family is now available. The re-design happened in close cooperation with Wunderlich who has given support to numerous projects in Elsner+Flake’s studio in Hamburg. A great deal of care was given to the necessary preliminary tasks such as the viewing of the original designs and print tests, the analysis of the digital Typoart data which had been in the possession of Elsner+Flake since 1985 and 1989, and a design conceptualization based on detail correlations, as well as the extension of the character complement. It had been Elsner+Flake’s goal to include as many of the existing Maxima cuts into the re-design program as possible. The result is an extended font family with 25 weights in EuropaPlus layout.

Designers: Gert Wunderlich

Publisher: Elsner+Flake

Foundry: Elsner+Flake

Design Owner: Elsner+Flake

MyFonts debut: Nov 19, 2015

Maxima® Now Pro is a registered trademark of Elsner+Flake.

About Elsner+Flake

In March 1986 Veronika Elsner and Günther Flake founded their company Elsner+Flake Designstudios after ten years of freelance experience in the field of type design, typography and digitizing of fonts and logos. The general aim of the company is to create a continuously growing library of digital fonts. Today the Elsner+Flake Digital Library with a worldwide presentation and appreciation contains more than 2,500 fonts, which are available in Mac PostScript, PC PostScript and PC Truetype.

Typography with a Difference

Electronic modification is avoided, all italics are digitized from original artwork. Text and headline typefaces have matching cap heights and contain standard character layouts. Complete kerning tables guarantee a precise appearance and excellent legibility. Accents on caps and lowercase letters are individually designed. Many typefaces feature small caps and old style numbers. Most fonts are already completed with the new euro currency symbol.

Partners Worldwide

Elsner+Flake cooperates worldwide with more than thirty-five business partners. In case of questions concerning the Elsner+Flake Digital Library or to order a specimen catalogue please contact the address given. We will introduce you to your closest Elsner+Flake distributor.

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Maxima® Now Pro

Maxima Now Pro Expd Bold - Glyph count:

Maxima Now Pro Complete Family

Best Value!

Maxima Now Pro UltLig,UltLigIta,Reg,RegIta,Bol,BolIta Set

Maxima Now Pro Lig,LigIta,Med,MedIta,XBol,XBolIta Set

Maxima Now Pro UltLigXCon,LigXCon,MedXCon,BolXCon Set

Maxima Now Pro UltLigCon,LigCon,MedCon,BolCon Set

Maxima Now Pro BolExp,XBolExp,BlaExp Set

Licensing Options

Desktop: for use on a desktop workstation

Webfonts: for your website

App: for embedding in mobile applications

Electronic Doc: for embedding in e-text products

Digital Ad/Email: for use in HTML5 ads

Licensing Options

Related Tags

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About Maxima Now Pro Font Family

About Elsner+Flake

About Elsner+Flake

Typography with a Difference

Partners Worldwide