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Individual Styles from $50.00 USD
Complete family of 6 fonts: $175.00 USD
Hedra Font Family was designed by Sijya Gupta and published by Indian Type Foundry. Hedra contains 6 styles and family package options.

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About Hedra Font Family


Hedra is an experimental sans with monolinear strokes mixing two typographic strands. On the one hand, the letterforms are very geometric: ‘O’ and ‘o’ are nearly perfect circles with just a small bit of optical correction to make them more readable. Together with the common ‘diagonal nature’ applied to some letter parts, Hedra feels quite technical and text set in it even almost looks futuristic. On the other hand, the letterforms incorporate some art nouveau qualities: the diagonals inside the ‘A’, ’B’ and ‘E’ are more historic than technical, while the ‘K’, ‘V’, and ‘W’ all have some unconventional rounded elements that seem like call-backs to the beginning of the twentieth century. Via an OpenType feature, users can make text look more technical and less historical if desired: Stylistic Set 1 replaces the curved-diagonal ‘K’, ‘X’, ‘Y’, ‘k’, and ‘x’ with straight-diagonal alternates.

Designers: Sijya Gupta

Publisher: Indian Type Foundry

Foundry: Indian Type Foundry

Design Owner: Indian Type Foundry

MyFonts debut: Dec 27, 2019

Hedra

About Indian Type Foundry

Founded in 2009, the Indian Type Foundry (ITF) designs and distributes fine-quality, multilingual fonts for both the Indian and global market. ITF specialises in creating and developing both custom and retail fonts. ITF has designed and licensed fonts to some of the world’s most iconic brands including Apple, Google, Samsung, Sony, Amazon and Hyundai to name just a few. Its retail library offers fonts for text and display use, in visual styles ranging from traditional to experimental. ITF currently offers over 200 retail font families across 20 writing systems. ITF’s Kohinoor font family is on permanent display at London’s Design Museum as part of the “Designer Maker User” exhibition, which recognises this work as a historic milestone in the field of graphic design.

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