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Daito™

by insigne
Individual Styles from $29.99 USD
Complete family of 54 fonts: $249.99 USD
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Daito Font Family was designed by Jeremy Dooley and published by insigne. Daito contains 54 styles and family package options.

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Daito Family

 54 fonts

Best Value!

Per Style:

$4.62 USD

Pack of 54 styles:

$249.99 USD

Buying Choices
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Daito Complete Family

 54 fonts

Per Style:

$4.62 USD

Pack of 54 styles:

$249.99 USD

Buying Choices
See 44 more See less
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About Daito Font Family

It’s alive! Insigne’s new creation, Daito, is now functional, built to process your logos, business cards, magazine layouts, packaging and more without the slightest glitch. But this new slab serif is no heartless churn of the same factory nuts and bolts. Daito is designed to greet your reader with a friendly face. Inspired by types from the era of the Space Race, this new take on some old faces brings a contemporized, unique set of serif forms to the font race. Daito comes complete with a variety of weights to help you find the best settings for your current needs or moods. Need soft and playful? Daito light communicates its message gently with softened serif. Need a different feel with more authority? With the touch of a few buttons, engage the powerful Black or striking Bold. Additional features with Daito include stylistic alternates, ligatures, titling capitals and small caps among other typographic features. Please note: use magical OpenType-savvy applications such as Adobe Creative Suite, QuarkXPress, etc to keep your font from malfunctioning, shorting, attacking people, or attempting a world takeover. Daito also speaks Western, Eastern, and Central European languages. However, Japanese is not available for this edition. It’s not every day you find a top-of-the-line font like Daito. This machine can handle most anything on your list, short of folding your laundry (though it may make your laundry look nicer). Don’t wait. Order yours today while supplies last.

Designers: Jeremy Dooley

Publisher: insigne

Foundry: insigne

Design Owner: insigne

MyFonts debut: Dec 12, 2018

Daito™ is a trademark of insigne.

About insigne

“Type is very much like music,” says Jeremy Dooley. “It is linear, and the notes or phrases have to fit the theme or song.” Jeremy, owner of the one-man foundry, insigne, is a self-taught type designer and a true self-made success story. His label is home to over a hundred font families, many of which have seen great success. Aviano has made our Best of the Year list not just once, but twice and has been featured in Hollywood blockbusters. You may have noticed various iterations of Aviano in Wall Street, Harry Potter, and Thor, and it was used for the branding of Robin Hood. Jeremy considers type to be the foundation of advanced visual communication. One form of communication that the Chattanooga-based designer is drawn to is branding. In 2011, Jeremy, took on the enormous project of coming up with a typeface that would communicate the tone and feeling of his hometown; a font that would effectively brand the city. In 2013, the result, Chatype, was named the official typeface of Chattanooga TN. “Every city needs a brand,” he says, “as every city needs to highlight its own distinctive offerings.” Like many designers, his creations are often the result of his interests. “I especially like seeing my typefaces in movies, on luxury packaging, and for technology companies,” he says. “These are interests of mine, and I often design fonts with those specific applications in mind. It’s very interesting to me that I frequently see fonts used in exactly the way I originally envisioned.” Since he began selling his first font on MyFonts in 2004, the man who will tell anyone who asks, “I’m not really from anywhere,” has continuously drawn inspiration from his many experiences gained from living all over the globe. Want more of Jeremy? The designer sat down with us for an in-depth interview in this issue of Creative Characters.

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