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Alexandar

Alexandar™

by JMA
Individual Styles from $20.00 USD
Complete family of 14 fonts: $200.00 USD
Alexandar Font Family was designed by Sandy Cerovich and published by JMA. Alexandar contains 14 styles and family package options.

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About Alexandar Font Family


Born into a world of serif fonts, where beautiful styling and script-like italics abound, Alexandar has neither. His appearance is, dare we say it, Spartan. Alexandar’s styling is minimal, it is stark—with uniform strokes and a high x-height. Alexandar’s goal is to conquer the world of legibility—to be readable in even 4 point text. We think he has succeeded and we are prepared to proclaim him The World’s Most Legible Serif Font. Of course, you may not want your clients to be able to read the small print—in that case, Alexandar is not for you!

Designers: Sandy Cerovich

Publisher: JMA

Foundry: JMA

Design Owner: JMA

MyFonts debut: Jul 16, 2008

Alexandar™ is a trademark of JMA Marketing Group.

About JMA

Sandy Cerovich entered the world of graphic design in the mid 1980s. His first type designs were for the Atari ST computer platform and were published by the now defunct "Safari Fonts". He worked closely with several font designers converting their creations between various formats. With the demise of the Atari ST computer line, he left font design behind, concentrating on designing and producing print media and web sites. His first release in over 15 years, JoAnne Display began life as an assortment of characters for use in a print ad in 1992. JoAnne Display has been tweaked and reworked, on and off, for 16 years. Finally satisfied with the font, Sandy has joined MyFonts as his exclusive font distributor. More fonts are currently in development.

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