Home / Fonts / K-Type / Keep Calm

Keep Calm

by K-Type

Individual Styles from $20.00 USD

Complete family of 8 fonts: $80.00 USD

Keep Calm Font Family was designed by Keith Bates and published by K-Type. Keep Calm contains 8 styles and family package options.

More about this family

FREE 30-DAY TRIAL of Monotype Fonts to get over 150,000 fonts from more than 1,400 type foundries. Start free trial

Start free trial

Aa Glyphs
Best Value
Family Packages
Individual Styles
Tech Specs
Licensing

Best Value!

Per Style:

$10.00 USD

Pack of 8 styles:

$80.00 USD

Buying Choices

Keep Calm Medium + Italic

2 fonts

Per Style:

$10.00 USD

Pack of 2 styles:

$20.00 USD

Buying Choices

Keep Calm Light + Italic

2 fonts

Per Style:

$10.00 USD

Pack of 2 styles:

$20.00 USD

Buying Choices

Keep Calm Heavy + Italic

2 fonts

Per Style:

$10.00 USD

Pack of 2 styles:

$20.00 USD

Buying Choices

Keep Calm Book + Italic

2 fonts

Per Style:

$10.00 USD

Pack of 2 styles:

$20.00 USD

Buying Choices

Select style to display tech specs:

Licensing Options

You can use this font in any of the following places. Read the full EULA text for details about each license. If you have a usage in mind that's not covered by these licenses, contact us and we'll see what we can do.

App: for embedding in mobile applications

Select this license type when you are developing an app for iOS, Android, or Windows Phone, and you will be embedding the font file in your mobile application's code.

Keep Calm App EULA

Electronic Doc: for embedding in e-text products

You can use an Electronic Doc license to embed the font in an electronic publication such as an eBook, eMagazine, eNewspaper, or interactive PDF.

An Electronic Doc license is based on the number of publications in which the font is used. Each issue counts as a separate publication. Regional or format variations don't count as separate publications.

Updated versions of publications that are free to previous customers do not need a new license; otherwise, each new version that is released counts as a separate publication.

For font usage in graphic images shown as the ePub cover, consider a Desktop license instead as most allow for it.

Keep Calm Electronic Doc EULA

Digital Ad/Email: for use in HTML5 ads

You can use this type of license to embed fonts into digital ads, such as ads built using HTML5.

We'll supply a kit containing webfonts that can be used within digital ads, such as banner ads. This kit may be shared with third parties who are working on your behalf to produce the ad creatives, however you are wholly responsible for it.

HTML5 ads use webfonts, so why purchase a Digital Ads license rather than a Webfont license?

There are a few reasons, such as the Digital Ads EULA having terms that enable usage in digital ads and on advertising networks.

Digital advertisements also have different usage patterns compared to websites. Most websites generally have consistent pageviews month-to-month whereas advertising impressions can vary wildly month-to-month. Prices reflect this, making it much less expensive to use a Digital Ad license.

If you know the number of impressions the campaign requires, that amount can be ordered before the campaign begins. For campaigns where number impressions is unknown until the end of the campaign, you can true up at the end of each calendar month.

Keep Calm Digital Ad/Email EULA

Webfonts: for your website

Webfonts allow you to embed the font into a webpage using the @font-face rule, so paragraphs and headings of text can be styled as the webfont. You will be serving the webfont kit for your own site and linking it in the CSS.

Webfonts can be used on a single domain. Agencies responsible for multiple websites, for example web design agencies or hosting providers, may not share a single webfont license across multiple websites.

If the font file itself won't be embedded in the website (for example, when the font is used in a static graphic image such as a logo) you should purchase a Desktop license instead.

Most foundries on MyFonts offer their webfonts with the Annual license model. Click here to Learn more.

Keep Calm WebFont EULA

Desktop: for use on a desktop workstation

For the most common uses, both personal and professional, for use in desktop applications with a font menu.

For example:

Install the font on your Mac OS X or Windows system
Use the font within desktop applications such as Microsoft Word, Mac Pages, Adobe InDesign, Adobe Photoshop, etc.
Create and print documents, as well as static images (.jpeg, .tiff, .png)

Desktop licenses are based on the number of users of the fonts. You can change the number of users by clicking the quantity dropdown option on Buying Choices or Cart pages.

Please be sure to review the listing foundry's Desktop license agreement as some restrictions may apply—such as use in logos/trademarks, geographic restrictions (number of locations), and products that will be sold.

Keep Calm Desktop EULA

Related Tags

About Keep Calm Font Family

Keep Calm is a family of fonts developed from the now famous World War 2 poster that was designed in 1939 but never issued, then rediscovered in 2000. As well as the original Keep Calm font, the medium weight of the poster, new weights are now available – Keep Calm Book (regular weight), Heavy and Light – and each weight comes with a complimentary italic. Version 2.0 (2017) is a comprehensive update which consists of numerous refinements and improvements across all weights. The family now contains a full complement of Latin Extended-A characters, Welsh diacritics and Irish dotted consonants. The four italics have been optically corrected with revised, ‘true italic’ forms of a and f. The crown motif from the top of the Keep Calm poster is located at the plus minus ± and section § keystrokes (Alt 0177 and Alt 0167 on Windows). The lowercase g follows the Gill/Johnston eyeglass model, but also included is an alternative, single-story g at the Alt G keystroke (Alt 0169 on a Windows keyboard), the normal location of the copyright symbol which has been relocated elsewhere in the fonts. An alternative lowercase t, without the curved wedge cutaway, is provided at the Alt T (dagger) keystroke (Alt 0134 on Windows). When I first saw the Keep Calm and Carry On poster, I wrongly assumed the letters to be Gill Sans. Recent research at the National Archive by Dr. Bex Lewis of Manchester Metropolitan University has revealed that the original poster was hand drawn by the illustrator and painter, Ernest Wallcousins. The Gill Sans influence is apparent, in the R particularly, the M’s perfectly pointed vertex is redolent of Johnston’s Underground, and the most anomalous character, the C, resembles the ‘basic lettering’ of engineers that provided the vernacular sources for the Gotham typeface. Developing the Keep Calm typeface has been an exercise in extrapolation; an intriguing challenge to build a whole, high quality font family based on the twelve available capitals of the Keep Calm poster, and on similar lettering from the other two posters in the original series. This has required the creation of new lowercase letters that are believably 1939; that maintain the influence of Gill and Johnston while also hinting at the functional imperative of a wartime drawing office. Wallcousins’s lettering balanced intuitive human qualities and the pure pleasure of drawing elegant contemporary characters, against an underlying geometry of ruled lines, perfect circles, 45° terminals, and a requirement for no-nonsense clarity.

Designers: Keith Bates

Publisher: K-Type

Foundry: K-Type

Design Owner: K-Type

MyFonts debut: Jun 21, 2011

Keep Calm

About K-Type

K-Type is a small, independent type foundry based in Manchester England, offering a unique range of high quality fonts which are modestly and simply priced for designers, small businesses and large organisations.In addition to creating new typefaces resulting from formal experimentation, many K-Type fonts show the influence of inspirational artists and designers, many exploring the mix of insular and eclectic that has forged the typographical landscape of Britain and America.K-Type is also keen to make affordable fonts from styles which possess cultural currency or an existing social presence, generally redrawn to include comprehensive character sets containing a full complement of Latin Extended-A glyphs. New, previously unavailable weights and italics are often designed and added.

Read less

Keep Calm

Keep Calm Light - Glyph count: