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Neo Contact™

by Linotype
Individual Styles from $40.99 USD
Neo Contact Font Family was designed by American Type Founders and published by Linotype. Neo Contact contains 1 styles.

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About Neo Contact Font Family


Neo Contact is the typeface used on the packaging of Marlboro cigarettes (Marlboro “Reds,” the main line of the brand). The typeface is bold and condensed, designed in the Egyptienne style. Egyptienne types were first designed in the 1800s, as type founders - especially in the westward-expanding United States - began to dream up newer, bolder styles of letters for advertising usage. During the 1800s, it became increasingly important for businesses to set themselves, and their products, apart from competitors. This desire has remained with corporations, as well as with advertisers and designers, into the 21st century. In addition to cigarette packaging, Neo Contact (as part of Marlboro’s branding efforts) can be seen on numerous items, including Ferrari’s F1 racers, and at Formula 1 race tracks. The letters in Neo Contact are filled with personality. Their forms display two distinct weights of line, and the serifs are made up of tiny, strict slabs. Ball terminals round out the design. Neo Contact is a complete font, with a complete western character set. Typefaces in the Egyptienne style preceded the development and distribution of larger, crazier wood typefaces, but also share many similarities with these descendents. More traditional, text faces in the Egyptienne manner are also available from Linotype GmbH (e.g., Adrian Frutiger’s Egyptienne F). On the opposite end of the spectrum, we offer interesting, personality-filled wood display types, like Ponderosa as well.

Designers: American Type Founders

Publisher: Linotype

Foundry: Linotype

Design Owner: Linotype

MyFonts debut: null

Neo Contact™ is a trademark of Monotype GmbH and may be registered in certain jurisdictions.

About Linotype

For over a century, Linotype has successfully produced, marketed, and licensed quality fonts. Its proven methods have been expanded over the years, adapting to new technologies. As fonts are a vehicle for all visual communication, Linotype partners with both designers and typographers, who together promote global transfer and open discussion.The Linotype font library is owned by Monotype and includes renowned fonts such as Helvetica, Neue Helvetica®, Linotype Didot™, Janson® Text, New Century Schoolbook®, and more.

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