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Mercado

by MADType

Individual Styles from $24.00 USD

Complete family of 9 fonts: $149.00 USD

Mercado Font Family was designed by Matthew Aaron Desmond and published by MADType. Mercado contains 9 styles and family package options.

More about this family

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Aa Glyphs

Select style to display all glyphs:

Mercado Light ▲

Mercado Light

Mercado Regular

Mercado Bold

Mercado Display Light

Mercado Display

Mercado Display Bold

Mercado Sans Light

Mercado Sans

Mercado Sans Bold

Mercado Light - Glyph count:

This is a listing of all glyphs contained in the font, including OpenType variants that may only be accessible via OpenType-aware applications.

Each basic character (“A”) is followed by Unicode variants of the same character (Á, Ä…), then OpenType variants (small caps, alternates, ligatures…). This way you can see all the variations on a single character in one place.

Family Packages

Mercado Complete

9 fonts

Best Value!

Per Style:

$16.55 USD

Pack of 9 styles:

$149.00 USD

Buying Choices

Mercado Sans Set

3 fonts

Per Style:

$19.66 USD

Pack of 3 styles:

$59.00 USD

Buying Choices

Mercado Display Set

3 fonts

Per Style:

$19.66 USD

Pack of 3 styles:

$59.00 USD

Buying Choices

Mercado Basic Set

3 fonts

Per Style:

$19.66 USD

Pack of 3 styles:

$59.00 USD

Buying Choices

Individual Styles

Tech Specs

Select style to display tech specs:

Licensing

Licensing Options

You can use this font in any of the following places. Read the full EULA text for details about each license. If you have a usage in mind that's not covered by these licenses, contact us and we'll see what we can do.

Desktop: for use on a desktop workstation

For the most common uses, both personal and professional, for use in desktop applications with a font menu.

For example:

Install the font on your Mac OS X or Windows system
Use the font within desktop applications such as Microsoft Word, Mac Pages, Adobe InDesign, Adobe Photoshop, etc.
Create and print documents, as well as static images (.jpeg, .tiff, .png)

Desktop licenses are based on the number of users of the fonts. You can change the number of users by clicking the quantity dropdown option on Buying Choices or Cart pages.

Please be sure to review the listing foundry's Desktop license agreement as some restrictions may apply—such as use in logos/trademarks, geographic restrictions (number of locations), and products that will be sold.

Mercado Desktop EULA

Webfonts: for your website

Webfonts allow you to embed the font into a webpage using the @font-face rule, so paragraphs and headings of text can be styled as the webfont. You will be serving the webfont kit for your own site and linking it in the CSS.

Webfonts can be used on a single domain. Agencies responsible for multiple websites, for example web design agencies or hosting providers, may not share a single webfont license across multiple websites.

If the font file itself won't be embedded in the website (for example, when the font is used in a static graphic image such as a logo) you should purchase a Desktop license instead.

Most foundries on MyFonts offer their webfonts with the Annual license model. Click here to Learn more.

Mercado WebFont EULA

App: for embedding in mobile applications

Select this license type when you are developing an app for iOS, Android, or Windows Phone, and you will be embedding the font file in your mobile application's code.

Mercado App EULA

Digital Ad/Email: for use in HTML5 ads

You can use this type of license to embed fonts into digital ads, such as ads built using HTML5.

We'll supply a kit containing webfonts that can be used within digital ads, such as banner ads. This kit may be shared with third parties who are working on your behalf to produce the ad creatives, however you are wholly responsible for it.

HTML5 ads use webfonts, so why purchase a Digital Ads license rather than a Webfont license?

There are a few reasons, such as the Digital Ads EULA having terms that enable usage in digital ads and on advertising networks.

Digital advertisements also have different usage patterns compared to websites. Most websites generally have consistent pageviews month-to-month whereas advertising impressions can vary wildly month-to-month. Prices reflect this, making it much less expensive to use a Digital Ad license.

If you know the number of impressions the campaign requires, that amount can be ordered before the campaign begins. For campaigns where number impressions is unknown until the end of the campaign, you can true up at the end of each calendar month.

Mercado Digital Ad/Email EULA

Electronic Doc: for embedding in e-text products

You can use an Electronic Doc license to embed the font in an electronic publication such as an eBook, eMagazine, eNewspaper, or interactive PDF.

An Electronic Doc license is based on the number of publications in which the font is used. Each issue counts as a separate publication. Regional or format variations don't count as separate publications.

Updated versions of publications that are free to previous customers do not need a new license; otherwise, each new version that is released counts as a separate publication.

For font usage in graphic images shown as the ePub cover, consider a Desktop license instead as most allow for it.

Mercado Electronic Doc EULA

Related Tags

About Mercado Font Family

Mercado is a versatile stencil font family with 3 styles and 3 weights of each style. I was inspired by local boutique supermarkets to create a stencil font family with both upper and lowercase as well as a large international characterset. Mercado Regular can be used at small point sizes without the stencil gaps filling in. It also makes a bold statement when used large. Mercado Display with it's precision slices is best used large, or in any design solution where the tight gaps will not become filled in. Mercado Sans is a quirky and strong sans serif based on the bones of the stencil version.

Designers: Matthew Aaron Desmond

Publisher: MADType

Foundry: MADType

Original Foundry: MADType

Design Owner: MADType

MyFonts debut: Aug 25, 2005

Mercado

About MADType

MADType is Matthew Aaron Desmond Typeface Design. Since 1996, I've specialized in designing unique original retail fonts for both text and display. I also offer custom typeface design services and logo design. Growing up, I was always fascinated with visual design. As a teenager, I was inspired by reading Thrasher and TransWorld Skateboarding magazines. I would redraw the logos of skateboard companies endlessly on my folders at school. ...

Mercado

Basic typesetting

Letter case

Numerals and scientific typesetting

Typographic variants