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Soutumi

Soutumi

by MYSTERIAN
Individual Styles from $9.00 USD
Complete family of 3 fonts: $20.00 USD
Soutumi Font Family was designed by Caleb East and published by MYSTERIAN. Soutumi contains 3 styles and family package options.

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Soutumi Complete Family

3 fonts

Best Value!

Per Style:

$6.66 USD

Pack of 3 styles:

$20.00 USD

About Soutumi Font Family


SOUTUMI


Features:

6 Ampersand options per weight

Extended Latin characters

2 Pi symbols

Capital and lowercase 'sharp S'

Loathing the time it took me to complete the family for my personal freelance identity, Multipolar (& the first font I ever authored myself), I vowed to take the challenge of working within considerable record time.


Soutumi was conceived of this challenge; it's vain purpose as such is more meaningful than the forms or any other semiotics that make up itself. Whereas Multipolar took me 9 months to complete, Soutumi was finished within the span of 3, and also sports three times more ampersand alternatives (as that theme was a running joke in Multipolar).

Designers: Caleb East

Publisher: MYSTERIAN

Foundry: MYSTERIAN

Design Owner: MYSTERIAN

MyFonts debut: Jun 1, 2021

Soutumi

About MYSTERIAN

Learning a lot about the effects of typography as a medium of communication from Marshall McLuhan (who coined the adage; ‘the medium is the message’). You may not know it now, but the typography used in your business plays a critical role in the mind of a recipient of your message. A student of media, semiotics, business and typography (all understood to be under the category of design), I’ve started a creative service; branding. My types are part hobby, as to my interest in the forms and of semiotics, part portfolio oriented (as to demonstrate capabilities in creating unique distinctive brand assets), and of course, I'd love to design bespoke typefaces for businesses. Here's a little more on why I believe type changed the world (and what it means to us).McLuhan wrote that written language, especially when conveyed through the phonetic alphabet, created an entirely new environment that individuated ones senses. As a matter of experience, one has to exit the collective mindset of sound and song when reading, and enter into a uniform, individuated world that you alone translate. Plato and Aristotle’s rationality differ from the stories conveyed through song by Homer, with the new invention of codified language. Then came Gutenberg who introduced repeatability to bring literacy to the masses—the new era of the individual, of Descartes, Locke and Machiavelli. Our phonetic alphabet is akin to the wheel, the servo-mechanism, the road, etc., insofar as it creates an individuated environment. The alphabet was the secret to western success.

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