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Lust Hedonist

Lust Hedonist

by Positype
Individual Styles from $50.00 USD
Complete family of 4 fonts: $149.00 USD
Lust Hedonist Font Family was designed by Neil Summerour and published by Positype. Lust Hedonist contains 4 styles and family package options.

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About Lust Hedonist Font Family


Check out the new Lust Pro & Lust Pro Didone to see how the series has grown and evolved. Confident, voluminous and versatile, Lust is an exercise in indulgence—an attempt to create something over the top and vastly useful. Lust Hedonist pushes contrast almost to the limit. The letterforms, especially the Script style are very self-indulgent for me, dare I say Hedonistic, and how I like to see letter masses taken to extreme contrast. The series unapologetically channels Herb Lubalin, but produced with a deliberate, contemporary twist. There is an intentional slyness infused in the letterforms—the extreme thick and thin lines flow effortlessly without becoming gratuitous. It’s always just enough, not too much. What makes the type series so appealing? The curves. When asked to describe the letterforms, most people unwittingly allude to the human form, using adjectives usually reserved for describing physical traits… creating all-too-familiar comparisons. Summerour has grown to accept this as unavoidable and reasonable given his acknowledgement of its influences and has provided nuances within the letterforms to accentuate that.

Designers: Neil Summerour

Publisher: Positype

Foundry: Positype

Design Owner: Positype

MyFonts debut: Mar 18, 2015

Lust Hedonist

About Positype

Positype is the Georgia-based type foundry of type and lettering artist Neil Summerour. Summerour lectures, workshops, draws letters, makes typefaces and lives happily ever after, over and over. He’s won the Type Directors Club Certificate of Typographic Excellence 6 times and was a 2012 recipient of the People’s Choice Award in the Morisawa Type Design competition for his Japanese typeface, Tegaki. His type and lettering work is used by such renowned brands as Oculus, Facebook, Girl Scouts of America, Victoria’s Secret, Revlon, PINK, Good Housekeeping, id Software, David Bowie, BBC, L’Oreal, Panera, Audible, Molson Coors, Colliers International, and ABC. He currently serves as Chair for the Society of Typographic Aficionados.

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